I know something's wrong in sales. I can't tell you what.

Sales diagnostics and audit
A two-hour express diagnostic, or a full audit across three to four weeks — whichever suits the question you're asking. Either way you find out where deals are being lost, and you leave with a concrete plan.
Recognise yourself?
Profit is flat, even though there are plenty of leads.
I want to scale, but I'm not sure the system would hold.
I hired new reps and changed the scripts. Nothing moved.
I know something's wrong in sales. I can't tell you what.
Profit is flat, even though there are plenty of leads.
I want to scale, but I'm not sure the system would hold.
I hired new reps and changed the scripts. Nothing moved.
I know something's wrong in sales. I can't tell you what.
Profit is flat, even though there are plenty of leads.
I want to scale, but I'm not sure the system would hold.
I hired new reps and changed the scripts. Nothing moved.
Two formats, for two different questions
If you need to size up the situation quickly, take the express diagnostic. If you need the full picture and a plan, take the audit.
### Express sales diagnostic — two hours
A fast read on where things stand: how the pipeline works, where customers drop out, what's capping revenue. In a single session you get specific recommendations and a plan of action.
Right for you if you need to get your bearings: what's wrong, and where to start.
It's the extended version of a consultation, and it suits people who are only just starting to work on their sales team.
### Full sales audit — three to four weeks
A deep check across the whole system: financial model, processes, team, CRM, competitors, management. We find the weak points and show you exactly what has to change before you can grow steadily and scale.
Four experts work on it: a business architect, a CRM integrator, a financial analyst and a project manager. You get a separate report on each area, with findings and recommendations. At the end, a step-by-step plan in priority order.
Right for you if you need the full picture and a clear sequence: what to change, in what order, and why.
Быстрый анализ текущей ситуации: как работает воронка, где теряются клиенты и что мешает расти выручке. За одну сессию вы получаете конкретные рекомендации по улучшению процесса продаж и план действий.
Подходит, если нужно быстро сориентироваться: что не так и с чего начать.
Расширенная версия консультации — для тех, кто только планирует начать работу с отделом продаж.
Глубокая проверка всей системы продаж: финансовая модель, процессы, команда, CRM, конкуренты, управление. Мы выявляем слабые места и показываем, что именно нужно изменить для стабильного роста и масштабирования.
В работе задействована команда из 4 экспертов: бизнес-архитектор, интегратор CRM, финансовый аналитик и проджект-менеджер. По каждому направлению вы получаете отдельный отчёт с выводами и рекомендациями. По завершении — пошаговый план действий с приоритетами.
Подходит, если нужна полная картина и чёткий план: что менять, в какой последовательности и почему.
Экспресс-диагностика продаж за 2 часа
Быстрый анализ текущей ситуации: как работает воронка, где теряются клиенты и что мешает расти выручке. За одну сессию вы получаете конкретные рекомендации по улучшению процесса продаж и план действий.
Подходит, если нужно быстро сориентироваться: что не так и с чего начать.
Расширенная версия консультации — для тех, кто только планирует начать работу с отделом продаж.
Комплексный аудит отдела продаж за 3–4 недели.
Глубокая проверка всей системы продаж: финансовая модель, процессы, команда, CRM, конкуренты, управление. Мы выявляем слабые места и показываем, что именно нужно изменить для стабильного роста и масштабирования.
В работе задействована команда из 4 экспертов: бизнес-архитектор, интегратор CRM, финансовый аналитик и проджект-менеджер. По каждому направлению вы получаете отдельный отчёт с выводами и рекомендациями. По завершении — пошаговый план действий с приоритетами.
Подходит, если нужна полная картина и чёткий план: что менять, в какой последовательности и почему.
What a full audit can cover
We pick the relevant areas from the twelve available, depending on how your company is built and what you're aiming at. We'll work out which ones matter for you during the diagnostic.
We look at your break-even point, what actually moves profit, and the resources the plan needs to be deliverable.
Who is responsible for what, which processes don't work, and which were never written down.
We find the weak spots in the language your reps use, and the standards that have gone out of date.
We assess the rhythm, the consistency and the quality of the management tools: meetings, stand-ups, reporting, how work gets assigned.
Who's working effectively in it, and who isn't.
We assess each person's competence, motivation and mindset.
We assess whether the customer journey holds together, and find the friction and the losses at each stage.
We find the strengths and weaknesses of every salesperson on your team. Then we look at how your competitors sell, and which approaches and triggers they use.
Does the incentive scheme match what the business is trying to do, does it actually drive growth, and can people understand it?
Whether your CRM meets current requirements, and whether it's set up to grow sales.
What a salesperson actually spends the day doing.
What you get, and when
Express diagnostic — two hours
You leave with specific recommendations and a clear sense of what to do next.
Full audit — three to four weeks
A detailed report on each area, with the experts' findings. At the end, a step-by-step plan in priority order: what to change first, what can wait, and what to leave alone.
Our work
What changes when sales stop being chaos
What our clients got out of working with us, during and after:

How to turn chaotic sales into a high-conversion system in 3 months
The real estate agency struggled with an unstructured sales approach, information chaos, and a lack of formalized sales scripts and processes. We implemented a well-thought-out structure, which allowed the business to systematize its processes, achieve growth, and get quality analytics on communications at every stage.
The business got a convenient tool for centralized storage of customer data
Deal processing became easier and faster, multiplying the lead-to-deal conversion rate
Strategic decisions started being made based on data and metrics, not gut feeling
Within a month the owner was ready to scale and asked us to build an improved sales department
Why our audit, rather than doing it yourself
Your own view of your business is always limited. You get used to how things are set up, and you stop noticing what's holding growth back. We look at the sales system from outside, without assumptions and without filters.
Four specialists work on an audit, each with different expertise: a business architect, a CRM integrator, a financial analyst and a project manager. Each of them sees what the others would miss. No single consultant or internal hire can cover that much ground.
And we don't hand back abstract advice. Every finding is backed by something specific: call recordings, numbers out of the CRM, results from testing your people. You get facts rather than opinions.
Our team
B-TOOLS takes sales from chaos to system.
We don't leave you with theory — we implement.
B-TOOLS takes sales from chaos to system.
We don't leave you with theory — we implement.
We don't leave you with theory — we implement.
We don't leave you with theory — we implement.
There are more than 15 of us: business architects, sales trainers, financial analysts, recruiters, heads of sales, marketers. Between them they've seen most of what can go wrong in a sales team, and fixed it.
There are more than 15 of us: business architects, sales trainers, financial analysts, recruiters, heads of sales, marketers. Between them they've seen most of what can go wrong in a sales team, and fixed it.

Pavel Adamovich
Co-founder of B-TOOLS

Anna Korchaka
Co-founder of B-TOOLS

Vitold Anush
Business Coach

Vladislav Bogachenko
Sales Team
Common questions
Диагностика —
это точка отсчета

The diagnostic is your starting point. You see where deals are being lost, what's stopping the team from working effectively, and what has to change for revenue to grow.
Other services
Sales management
Hitting the sales plan without you in the middle of it. We take the day-to-day load, so you can get on with growing the business.
